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About LocateSmarter

Reliable Data That Delivers Business Results

Why Choose LocateSmarter?
Quality Data Over Excess Quantity

Traditional data providers flood the market with billions of unverified consumer records every year—but more data doesn’t mean better results. Too often, these oversized data sets are outdated, inaccurate, and loaded with compliance risk.

LocateSmarter helps you move beyond the industry’s outdated “more is better” approach. By prioritizing verified data quality over inflated hit rates, we help reduce labor costs, minimize compliance exposure, and improve the efficiency of every outreach effort. The result is simple: higher Right-Party Contact (RPC) rates, fewer wasted dials, and more time driving your business ROI.

The LocateSmarter Advantage

Lower your data costs while significantly reducing operational effort and labor expense.

High-Quality Data Products & Services

Whether you need bulk processing or real-time verification, our flexible data delivery models are designed to seamlessly integrate into your workflow.
Optimize outreach with high-volume data matching and batch processing. Our solutions deliver accurate consumer location data, confidence scores, and compliance insights to improve efficiency, reduce manual work, and support informed decision-making. Simply upload a secure file and receive customized data enhancements tailored to your business needs.
Empower your investigative and skip tracing teams with a customizable cloud-based search platform. Instantly access comprehensive person, business, contact, location, asset, license, court, and public record data, and quickly build a complete picture from a single data point using powerful search and reporting tools.
Streamline your internal systems with direct API access to current and historical data. Deliver regulated and non-regulated records—including person, business, court, asset, and license data—directly into your CRM or existing software through seamless integrations, flexible search capabilities, and easy-to-use XML/REST and JSON-based services.
Bring trusted data directly into your products and workflows with custom licensing solutions. Access public records, person data, and other tailored datasets through flexible licensing models designed to support your unique business requirements and long-term growth.

Our Core Values

Our operational framework is built on five foundational pillars designed to serve our clients with excellence:

Leadership

We lead by example, taking ownership of our work, empowering our team, and making decisions that drive meaningful results for our clients.

Continuous 
Improvement

We never settle for good enough. We continually refine our processes, strengthen our solutions, and find smarter ways to serve our clients.

Respect

We value people and the perspectives they bring. By listening, collaborating, and treating others with respect, we build relationships that last.

Innovation

We challenge conventional thinking and embrace new ideas, technologies, and opportunities to solve problems and deliver smarter solutions.

Integrity

We do what's right, even when no one is watching. Honesty, accountability, and transparency guide our decisions and earn the trust of those we serve.

In short—we care.

Our commitment to your success goes deeper than just providing flexible technology and custom-tailored solutions. Guided by our team of lifelong industry experts, we bring forward the latest advice and innovations to ensure your business maintains a competitive edge.

Executive Leadership Team

President

Johnathan L. Brooks

Jonathan drives LocateSmarter’s strategic vision and market growth. With over 25 years of executive experience in the data industry, he specializes in building innovative data platforms for law enforcement, government agencies, risk mitigation, and receivables management. Jonathan is a mission-driven leader who serves on multiple conservation and international outreach boards, and is the co-founder of a charitable organization supporting families affected by adolescent leukemia.
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Senior Vice President & Integrator

Teri Ettelson

Teri brings over 35  years of organizational strategy and project management experience to the LocateSmarter team.  She operationalizes the company's core values, ensuring integrity and organizational excellence guide daily client deliverables. 
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Vice President, Business Development

Brandon Medlin

Brandon oversees LocateSmarter’s sales organizations, strategic partnerships, and forward-looking growth initiatives. He brings more than 20 years of operations, product management, and business development experience across the financial services and data sectors. An entrepreneur at heart, Brandon holds a professional patent and co-founded both an outdoor recreation company and a nonprofit dedicated to youth outdoor education.
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Vice President, IT Infrastructure, Development & Services

Terri Smock

Terri has been an integral member of the LocateSmarter team since 2014, leading the development team responsible for the company’s IT infrastructure, API integrations, and batch delivery systems. With more than 30 years of technology leadership experience, she has remained at the forefront of innovation—from advancing PC adoption in the 1980s and network architecture in the 1990s to driving digital transformation and IT strategy within the mortgage banking industry. Her blend of technical expertise, strategic leadership, and operational excellence continues to strengthen LocateSmarter’s technology platform and support the company’s ongoing growth and success.
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Contact

(888) 254-5501 (For Information)
(866) 912-1314 (For Customer Service)
Please call between 8:00 am and 5:00 pm, Central Time. Voicemails will be returned the following business day.
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