Known throughout the skip tracing industry as the “Skip Guru,” Alex has spent 41 years developing his craft and sharing what he has learned with others. Today, as Director of Training and Development at LocateSmarter, teaching is at the heart of what he does.
But for someone who has spent much of his career at the front of the class, Alex is quick to point out that he is still a student himself.
His life’s greatest lessons have come from a high school principal, a drill sergeant, early bosses, industry colleagues, pastors, friends, and mentors. Some were part of his life for decades. Others arrived for only a season.
Together, they shaped the person and teacher he is today.
“If you look at Alex Price, I am only the sum total of the people over 64 years that saw something in me at that time in my life that was lacking, that I needed, and they filled that hole,” Alex shared.
That perspective has given Alex a simple responsibility: pass it on.
One of Alex’s most influential mentors is Chris Hadnagy, founder of the Innocent Lives Foundation, a nonprofit organization that works alongside law enforcement to help protect children from online predators.
Their professional connection grew into a friendship and mentorship, and Alex later became an ambassador for the organization, helping raise awareness and support its fundraising efforts.
Through Chris, Alex began thinking differently about empathy and approaching people without judgment.
“All empathy is is trying to see something through somebody else’s eyes, not just yours,” explained Alex.
The lesson changed the way Alex communicates and teaches. In an industry where success often depends on conversations with people in difficult circumstances, he learned how quickly trust can disappear when someone feels judged.
For Alex, caring about people sometimes means being willing to reconsider your own perspective first.
Alex also believes mentorship requires honesty, with someone willing to point out when something needs to be reconsidered. Alex has found that same quality in other important relationships throughout his life, including with LocateSmarter President Jonathan Brooks.
“It’s real good in life to have people that will check you,” Alex emphasized.
Remaining open to that kind of feedback is part of Alex’s approach to learning. Experience may bring knowledge, but it does not mean there is nothing left to learn.
That lesson has followed him professionally, personally and through his faith.
Years ago, a conversation with Pastor Aaron Fruh challenged Alex to reconsider a painful experience that had kept him away from church for decades. Their relationship eventually brought Alex back and opened another chapter of mentorship in his life.
Pastor Fruh established The Ugly Mug, a youth outreach program in Mobile, Alabama designed to create a place for young people who did not always feel they belonged elsewhere.
Alex was asked to help.
What began as an effort to provide structure quickly became something deeper. Alex talked with the kids, counseled them and built relationships that continued long after the program ended.
Years later, some still recognize him in stores or at the movies and stop to tell him what his presence meant to them. Many are now adults with spouses, careers and children of their own.
“Some of them that were the most lost are the ones that now have made the most out of their lives.”
Some still come to Alex when they are considering marriage, choosing a career or thinking about joining the military.
For Alex, that is what caring can look like: being available, sharing experience and helping someone think through the next step in their life.
That same philosophy defines Alex’s role at LocateSmarter.
After more than 40 years in the industry, he has accumulated knowledge through trial and error, success, failure and countless people who were willing to teach him. Now he sees value in making sure those lessons continue.
At LocateSmarter, Alex invests time in colleagues who want to learn. He sees mentoring as both a privilege and a responsibility, especially when someone is eager to understand the industries and customers we serve. “There’s a lot of responsibility that comes with that,” he shared.
He imagines someone he mentored years from now, further along in a successful career, remembering something he once taught them. For Alex, sharing knowledge is ultimately about legacy.
Of all the lessons Alex has collected, one of the simplest has stayed with him most.
At a Human Behavior Conference, Chris shared a motto: “Make them better for having met you.”
It captures much of what “We Care” means in practice.
Caring does not always require a grand gesture. Sometimes it means teaching someone what experience has taught you. Sometimes it means challenging someone because you want them to grow. Sometimes it means listening when a young person needs guidance.
Alex has spent a lifetime on both sides of that relationship. He has been shaped by mentors who invested in him, and he continues returning that investment through the people he teaches, supports and encourages today.
That is the cycle behind We Care: people helping people grow, then carrying what they have learned forward to someone else.
“We Care” is LocateSmarter’s mission and promise to serve our community. This guiding principle shapes every client interaction and extends into the daily lives of our team members. The We Care Blog Series highlights the many ways this principle comes to life through our people.
Actionable location intelligence helps repossession agents reduce research time, prioritize assignments, and accelerate recoveries
Cedar Falls, IA, June 10, 2026 — LocateSmarter and Repo Report announced a partnership that will integrate address data directly into Repo Report to enhance reporting and provide agents with more accurate insights into the location of a vehicle owner. The integrated solution will be showcased at REPO 2026, where attendees can visit the Repo Report booth for a live demonstration and see firsthand how the technology enhances day-to-day operations.
The new integration empowers repossession agencies with actionable address history data within Repo Report’s workflow platform, helping agents quickly identify the most relevant and accurate locations associated with a vehicle owner. By reducing the need for manual research and address verification, agencies can improve efficiency, make faster decisions, and increase recovery success rates.
Combining the power of LocateSmarter’s data with Repo Report’s analytics, the integration also reduces the need for maintaining multiple subscriptions as existing LocateSmarter users can leverage their existing relationship to seamlessly integrate with Repo Report.
Repo Report has established itself as a trailblazing cloud-based platform that automates critical information and processes for repossession agencies. The software helps organizations prioritize assignments, manage dispatch operations, coordinate recoveries, streamline updates, and make informed decisions through data-driven reporting.
“By leveraging LocateSmarter’s industry-leading data alongside RepoReport’s workflow and analytics platform, we aim to help agencies streamline operations, reduce administrative burdens, and focus resources on the assignments that matter most,” said Andy Sinclair, President of Repo Report.
“We are thrilled about our partnership and integration with Repo Report, embedding our data within their distinctive assignment report card, which will save the industry hundreds of hours in manual processes,” shared Alex Price, Director of Training and Development at LocateSmarter. “Together, we are helping drive a more productive and data-driven future for the recovery industry.”
LocateSmarter is an industry-leading data and analytics company providing invaluable skip tracing tools through its InvestigateSmarter solution. The best-in-class solution provides access to DMV vehicle ownership data, such as verified vehicle registration, lienholder, and contact information that leads to smarter recoveries.
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About LocateSmarter
LocateSmarter offers innovative online search platforms and API integrations to power your Skiptracing. Backed by millions of data records and decades of industry expertise, our products allow you to find what you’re looking for faster and with greater confidence. The InvestigateSmarter solution is an industry standout thanks to our quality data outputs, above and beyond customer service, and innovative attention to address lite-skip needs. Learn more at locatesmarter.com/investigatesmarter/
About Repo Report
Repo Report is a cloud-based repossession management platform designed to help recovery agencies streamline operations, automate workflows, improve communication, and make data-driven decisions. Its innovative reporting and analytics tools enable agencies to prioritize assignments, manage dispatching, and increase operational efficiency. Learn more at reporeport.io/
New partnership brings verified registration, location data, and contact information directly into RecoveryConnect, reducing search time and accelerating repossession timelines
Medford, MA, March 31, 2026 – MBSi and LocateSmarter announced a partnership that will integrate DMV vehicle registration, location data, and valuable contact information directly into RecoveryConnect. This partnership significantly expands the data currently available within RecoveryConnect to help support recovery agents in their lite skip tracing efforts by streamlining data workflows, enhancing location accuracy, and accelerating recovery timelines. The integration will be on display at the North American Repossessors Summit (NARS) where attendees can see it firsthand at the MBSi booth (#56).
LocateSmarter is an industry-leading data and analytics company providing invaluable skip tracing tools through its InvestigateSmarter solution. The best-in-class solution provides access to DMV vehicle ownership data, such as verified vehicle registration, lien holder, and contact information that leads to smarter recoveries. The integration into RecoveryConnect allows for actionable searches within a single platform, saving time, reducing friction, and leading to faster repossessions. Agents using LocateSmarter’s DMV data have reported up to a 15% lift in first-night repossession rate using insights from the platform.
“Recovery agents have enough on their plates and should not have to jump between platforms to get the data they need,” said Alex Price, Director of Training & Development at LocateSmarter. “By integrating our DMV Lite Data Report into RecoveryConnect, we’re putting verified ownership data one step closer to the decision that matters—the recovery itself. We look forward to building on this momentum with MBSi.”
“LocateSmarter is the latest partner helping us align critical data sources within RecoveryConnect, giving agents direct access to skip tracing data within our platform,” says Heather Ford, SVP of Product & Marketing at MBSi. “This is exactly the kind of partnership that moves the industry forward — better data, less friction, stronger results for our clients.”
MBSi is focused on developing advanced technologies and tools to help our clients work more efficiently, effectively and safely while building trust, maintaining compliance and reducing costs. MBSi continually invests heavily in research and development and is product-driven and customer-focused, offering customers the most stable, scalable and compliant solutions on the market.
About LocateSmarter
LocateSmarter offers innovative online search platforms and API integrations to power your Skiptracing. Backed by millions of data records and decades of industry expertise, our products allow you to find what you’re looking for faster and with greater confidence. The InvestigateSmarter solution is an industry standout thanks to our quality data outputs, above and beyond customer service, and innovative attention to address lite-skip needs. Learn more at locatesmarter.com/investigatesmarter/.
About MBSi
MBSi is a leading Software as a Service (SaaS) provider in the auto finance industry, specializing in creating real-time connections between lenders, forwarders, and recovery agencies. MBSi is committed to developing technology solutions that increase efficiency, security, and compliance, helping our clients streamline operations and minimize risk.
Our flagship product, RecoveryConnect, enables seamless assignment management between lenders and recovery agencies, while VendorConnect offers transparency and compliance oversight for third- and fourth-party vendors. At MBSi, we blend industry expertise with cutting-edge technology to drive innovation and results.
For more information, please visit www.mbsicorp.com.
